Conference Publication Details

Mandatory Fields

Authors

Evans, MJ; Patterson, M; O’Malley, L

Conference Title

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Title of Paper

The Growth of Direct Marketing and Consumer Attitudinal Response

Year

1995

Month

June

Status

Published

Peer Reviewed

1

Times Cited

()

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Start Page

End Page

Location

London

Start Date

07-JUN-95

End Date

08-JUN-95

Abstract

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URL

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