Conference Publication Details

Mandatory Fields

Authors

M. Patterson and L. O'Malley

Conference Title

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society

Title of Paper

Brands, Consumers and Relationships: A Review

Year

2005

Month

July

Status

Published

Peer Reviewed

1

Times Cited

()

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Editors

Start Page

End Page

Location

Dublin

Start Date

05-JUL-05

End Date

08-JUL-05

Abstract

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URL

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Grant Details