Conference Publication Details

Mandatory Fields

Authors

L. O'Malley and M. Patterson

Conference Title

European Marketing Academy Annual Conference

Title of Paper

Marketing as Relationships: Insights from Conceptual Metaphor Theory

Year

2005

Month

May

Status

Published

Peer Reviewed

1

Times Cited

()

Optional Fields

Search Keyword

Editors

Start Page

End Page

Location

Milan

Start Date

24-MAY-05

End Date

27-MAY-05

Abstract

Funded By

URL

DOI Link

Grant Details

Funding Body

Grant Details