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Authors

Lichrou, M. O’Malley, L. and Patterson, M

Conference Title

Academy of Marketing Annual Conference: Marketing Relevance

Title of Paper

Spectacle, Business, Home: Exploring Place and Marketing Relevance

Year

2013

Month

July

Status

Published

Peer Reviewed

Times Cited

()

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URL

https://www.academyofmarketing.org/conference-2013/conference-programme

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