Focusing upon scapegoating in post-crash Ireland, this article considers a pervasive political process that is protective of powerful interests and the status quo following the 2008 Global Financial Crisis. Drawing from group conflict theory and framing analysis as part of a broader critical realist take on society, we consider how blame has been placed on myriad targets, ranging from a collective we who went a bit mad with borrowing' to more specific groups such as public sector workers, the unemployed, single mothers and immigrants. In conclusion, we underscore the need for sociology to assert its relevance by challenging such processes and defend civil society in a capitalist world-system that is in structural crisis.