Conference Publication Details

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Authors

Loonam, M., Szmigin, I and O'Loughlin, D.

Conference Title

Academy of Marketing

Title of Paper

An Indepth Study of the Participant Involvment Journey in Online Brand Communities

Year

2015

Month

July

Status

Published

Peer Reviewed

1

Times Cited

()

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Abstract

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URL

http://programme.exordo.com/am2015/

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