O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.

Academy of Marketing Conference 2015

Committee Member

Limerick, Ireland

Conference Organising Committee Member

2015

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07-JUL-15

09-JUL-15

To and fro we leap
And chase the frothy bubbles
While the world is full of troubles and anxious in its sleep
Come away, O human child
To the waters and the wild
W.B. Yeats: The Stolen Child

Truly inspirational marketing brings brands to life through the magic of ideas, imagination and storytelling. The Academy of Marketing Conference 2015, hosted by the University of Limerick, aimed to explore those dimensions of our craft that are magical, from the cabbalistic to the fantastical, from the astonishing to the preternatural. We encouraged contributions that addressed the mystical, marvellous and miraculous in marketing theory and practice.