Mandatory Fields

Authors

Lonergan, Patrick, Maria Lichrou and Maurice Patterson

Conference Title

Academy of Marketing Annual Conference

Title of Paper

Beyond Magic: A Non-Representational Approach to Understanding Aesthetic Consumption

Year

2016

Month

July

Status

Published

Peer Reviewed

Times Cited

()

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Start Page

End Page

Location

Newcastle Business School at Northumbria University, Newcastle, UK

Start Date

04-JUL-16

End Date

07-JUL-16

Abstract

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