Purpose This viewpoint aims to increase the awareness on the demand faced by the technical sector of the Indian and Chinese aviation industry and how this can be met by the adoption of the European Aviation Safety Agency (EASA) regulatory framework.Design/methodology/approach A brief overview of the challenges that the Indian and the Chinese aviation industry is facing is provided, in terms of meeting the demand for sustainable growth. A description of the structure of the EASA framework and its main characteristics is presented, along with a focussed discussion on the framework's applicability to the Indian and the Chinese aviation maintenance and broader continuing airworthiness sector.Findings The EASA regulatory framework can offer a safe and business-effective solution for the Indian and the Chinese aviation industry, aligning with world's best practice.Practical implications A discussion in adopting the EASA framework in India and China can be helpful in increasing awareness and assisting decision makers realise that this is a possible option.Originality/value This viewpoint can be useful in provoking discussion, by summarising the key issues and points surrounding aviation regulation standardisation in India and China, along the lines of the EASA framework. Moreover, some possible ways to increase awareness around EASA in India and China are discussed from the point of view of influencing tomorrow's decision makers.