This study examined whether achievement goal priming effects would be observed within an overtly competitive setting. Male soccer players (N = 66) volunteered to participate in a soccer penalty-kick taking competition during which they took 20 penalty-kicks on 2 occasions. Following a pretest, participants were allocated to 1 of 5 priming conditions. Immediately prior to the posttest, participants in the priming conditions were asked to complete what was presented as an ostensibly unrelated task that took the form of either a computer task (subliminal priming) or wordsearch task (supraliminal priming). Results revealed that priming had no significant influence on performance.