This article examines the relationship between emphases on ethics within journalism programs in the developing world and the subsequent work practices and conceptualisations of journalists who participated in them. It hypothesises that particular normative emphases within such programs, whose bases are contested adversely, affects the preparedness for participants to work ethically in those environments. An analysis of the experiences of journalism trainers and students in Cambodia highlights several tendencies supporting the hypothesis, including that a vocational Western-oriented approach to program implementation correlated with poor understanding of critical ethical ideals among practitioners, which contributed to low occupational confidence, poor ethical practices and the development of a two-tiered press system.