Published Report Details
Mandatory Fields
Kieran, S, Ryan, L, MacMahon J and MacCurtain, S.
2019
June
The Future of Work Now: The digital transformation of customer service and the emergence of Ireland's Cx professional
Ireland
Skillnet Ireland
Published
0
Optional Fields
digital transformation, future of work
With Ireland increasingly positioned as a customer solutions hub for the global Customer Experience (Cx) sector, this study is concerned with the impact of digital transformation on such Irish organisations, specifically their acquisition and development of Cx Employees. It is already known that developments in Artificial Intelligence (AI), Robotic Process Automation (RPA), online self-service solutions and the general automation of Cx processes have an impact not just on the organisation’s Cx strategy and business model but equally impact the Cx Employee’s needs and experiences of work. While significant insights are already available on the impact of digital transformation on Ireland’s workforce, evidence to date on the nature of Cx work and the skills required of Cx Employees post-digital transformation is limited. The research involved 32 in-depth leader interviews and 11 focus groups with 56 Cx Employees. Findings in this study highlight the post-digital transformation of Ireland’s Cx Professional. Unlike the Call Centre Agents of previous years, these Cx Employees are highly skilled knowledge-workers with a significant depth and breadth of service skill that can be transferred across business domains and industry sectors. This study concludes that, with the continued development of innovative leadership and workplace practices, there is strong potential to position Ireland’s Cx Professional at the forefront of our digitally transformed, customer solutions offering.
s://www.skillnetireland.ie/wp-content/uploads/2019/06/ICBE-Advanced-Productivity-Report-June-2019-Skillnet-Ireland.pdf
Grant Details