Book Chapter Details

Mandatory Fields

Authors

O'Malley L.;Lichrou M.

Year / Month

2016 April

Book Title

The Marketing Book: Seventh Edition

Publication Title

Marketing theory

Publisher

Publisher Location

Status

Published

Peer Reviewed

1

Optional Fields

Search Keyword

Abstract

Editors

ISBN / ISSN

9780415703765

URL

Start Page

37

End Page

52

DOI Link

10.4324/9781315890005

Grant Details

Funding Body

Grant Details