Peer-Reviewed Journal Details
Mandatory Fields
Gurkov I.;Morley M.
2017
January
European Journal Of International Management
Divinity rules: Towards a revised typology of multinational corporate parenting styles
Published
()
Optional Fields
Corporate parenting styles Headquarters Multinational companies Russia Subsidiaries
11
4
490
510
© 2017 Inderscience Enterprises Ltd. We advance a revised and extended typology of multinational corporate parenting styles designed to capture different approaches identifiable in multinational headquarter - subsidiary interactions. Invoking ancient Greek mythology, we propose a four-way classification of the observed dominant styles. Multinational corporations pursuing a Cronus parenting style emphasise exploitation and demonstrate a proclivity for continuously extracting value from their subsidiary units. Multinationals following a Rhea parenting style focus on adding value to their subsidiaries and place a strong emphasis on care and accommodation in parent-subsidiary interactions. Zeus style multinational parents encourage heroism among their offspring, something that is commonly leveraged through adding financial value to the subsidiary and extracting a range of other types of value in return. Those multinational parents pursuing an Athena parenting style place an emphasis on developing and safeguarding wisdom in their subsidiaries and display a continuous desire for a balanced exchange of value in their on-going interactions.
1751-6757
10.1504/EJIM.2017.085579
Grant Details