An innovative idea generation process explores a variety of diverse design ideas. While challenging to achieve even for expert designers, support tools can assist designers as they learn to generate more ideas, and more varied ideas, throughout their idea generation process. In this chapter, we summarize evidence identifying Design Heuristics in product design, and describe how they can be employed within a variety of lesson structures to foster idea generation. We describe alternative lesson plans using the 77 Design Heuristics: specifically, in initial idea generation, idea development, generation of subcomponent ideas, and team design. The Design Heuristics have been shown to support learning and innovative design outcomes across educational levels and design disciplines.