Regardless of the job, companies need to build a strong employer proposition. This has typically included a range of offerings starting with appropriate pay plus a mix of other benefits beyond the legislated employee entitlements such as health insurance, additional annual leave, long-term illness benefits and study allowances. Societal trends around corporate social responsibility have also emerged such as matching paid leave for engaging in volunteer work. During the Celtic Tiger era, things became more ambitious with subsidised meals, on-site gyms, dry cleaners and even crèches.