Peer-Reviewed Journal Details
Mandatory Fields
Panayiotopoulos A.;Lichrou M.
2023
January
Journal Of Marketing Management
From the streets to the classroom: power analysis as a tool for critical pedagogy
Published
()
Optional Fields
Critical marketing education emancipatory education power analysis exercise power relations
31
1-2
92
107
We focus on a power analysis exercise used with undergraduate students to discuss the environmental, economic, and social crises as they are reflected in the conflict between the economy and the environment, and local resistance to mining industry development in a region of Northern Greece (Chalkidiki). A power analysis exercise is a tool, designed and used by (community) activist groups to help understand the terrain of struggle and the actors involved. The exercise was also combined with, and followed from a reflection by the students on their ideological/political position on a spectrum from free market to deep ecology. The power analysis exercise helped students engage with the critical content of the module, understand how the different approaches/positions of sustainable development can manifest themselves, what their implications are, go beyond the academic lingo and reflect on how these issues impact our lives, rethink their positioning beyond the customer/manager dominant position.
0267-257X
https://doi.org/10.1080/0267257X.2022.2085769
Grant Details