Unit load devices (ULDs) are pallets and containers which are used to carry air cargo, mail and passengers baggage on wide-body aircraft. Using an in-depth case study, an empirical investigation was undertaken to examine the recent technological developments and innovations in the temperature-controlled containers that are used extensively in the growing and highly important air cargo cool chains. The results demonstrated that advances in refrigeration systems and the use of composite materials used in the construction of these containers have enhanced the ability of key stakeholders to provide unbroken cool-chains. The study further demonstrated that the services and expertise of Envirotainer, the case company, as well as its strategic partnerships with key stakeholders, underpin its ability to deliver and capture value from its participation in the industry.